Last week I asked you guys to share your biggest challenge about being a multipotentialite. I received an incredible response, and your feedback was really helpful! Thanks so much to everyone who participated.
I noticed some interesting patterns in a lot of your comments. Yes, most scanners struggle with prioritizing projects, balancing long term goals with new interests and overcoming fear and societal pressure to specialize.
The biggest concern, however, seemed to be less internal and more logistical: how does one combine many interests in a way that makes sense thematically and turn that into a sustainable business model?
Launching Your Business
Enough talk about ideal lifestyles and dream-pursuit for now. It’s time to get into the nitty gritty. Here are 3 questions that will help you focus in on what your business will actually look like:
1. What do You Stand For?
What is your mission statement, theme, or overarching philosophy? Your business needs to resonate with and inspire people.
This is the most vital step for any business. Know what you stand for and the rest is easy, but launch a product or service without a clear mission statement and you’re just another widget in the marketplace.
The brilliant author and marketing consultant Simon Sinek developed a model to explain what makes most inspiring people and organizations successful and influential, and what makes other companies flop (or simply appeal to us less; take Apple v. PC, for example)…
Sinek’s model is called The Golden Circle, and here it is:
Your “Why” is what’s most important. Once you determine it, all of the products and services you create will flow out of that mission statement. The lame companies do the opposite. They start with a product (the What), and then try to make it look appealing. (Lame.)
An Added Challenge for Multipotentialites?
As scanners, the idea of settling on one mission statement might sound impossible. After all, we don’t stand for one thing, do we? We hate the singular!
But in truth, this is actually good news for us. Hear me out.
The golden circle means that all of our disparate interests can co-exist in one business as long as we have an inspiring mission statement.
Your mission statement doesn’t have to be specific either. It can be incredibly general such as:
- Challenge the status quo
- Live life on your own terms
- Create better relationships with the people you love
- Embrace your multipotentiality and pursue your dreams!
You could fit a ton of interests under any one of those themes.
Do Find a Mission Statement, but Don’t Get Hung Up on It
Alright yes, brainstorm a bit and come up with a broad unifying theme for your blog-based business. But do not stress yourself by trying to get this perfect right out of the gate.
You have plenty of time to refine your message. It took me about 3 months of blogging before I knew exactly what Puttylike was all about. I would never have figured that out had I not just started. I needed the experience of actually blogging and getting feedback before I could arrive at my exact mission statement.
Do not use your inability to find the perfect mission statement as an excuse not to launch. That’s just fear talking. Craft a philosophy that is good enough, and then get started. Refine as you go.
What’s your blog-based business all about? Share your URL and your blog’s mission statement in the comments!
Wait a second, where are the other 2 questions you promised?
Glad you asked! For the remaining 2 questions, you’ll have to listen to episode 6 of Undeclared for Life!
(Ohh I’m a tease… Except not really. Trust me, this one’s worth the listen. ;)
In Today’s Episode of Undeclared for Life…
Today’s podcast episode is jam packed full of practical advice for starting up your very own blog-based business. As always, our advice is specifically targeted toward multipotentialites.
If you want to create an umbrella blog that incorporates many of your interests under an overarching philosophy (or if you already have one), you will love this episode!
Listen to the Episode
Stuff Mentioned in the Episode
- Why Every Scanner Should Start a Blog
- Simon Sinek: “Start with Why“
- Mars Dorian: “The One Question That Will Determine Your Fate” on The World Needs You
- Chris Guillebeau’s wonderful Unconventional Guides
- Jonathan Fields: “Would You Rather Own an Existing Market or Build a New One?“
- Auntie Slim of Escape from Cubical Nation: “Your 2011 marketing plan in a nutshell: Avatars, Ecosystems and Watering Holes“
- Our recommended hosting: Dreamhost (enter promo code ABE10OFF) or Bluehost
- Smashing Magazine: “100 Free High Quality WordPress Themes: 2010 Edition“
- Some premium WordPress themes we use and love: Thesis, Headway
- Do Something Fly (Yea Abe!)
If you’d like to learn more about turning all of your interests into one business, check out Renaissance Business.