Talk to any multipotentialite and you’ll find a serial entrepreneur lurking pretty close to the surface. When you have so many interests, running your own business is a great way to utilise your multi-talentedness.
As an entrepreneur, you get to explore all kinds of stuff that you rarely have the freedom to try out as an employee. Could you imagine offering the same service day-in, day-out for the next twenty years? Nah, way too boring.
In the same way that your overarching theme continually evolves, your business too can adapt and change. Growing your business isn’t just about finding more clients or increasing your income. You can also try mixing and matching together a complementary set of services and products to keep things fresh and interesting. You can shift your focus from coach to consultant, trainer to public speaker, author to artist, web designer to world traveler, and back again.
If you’ve collated your interests under a unifying overarching theme, then there’s a pretty good chance your current customers may well be interested in more than one service or product from you anyway.
Ideas for growing your business multipotentialite-style
If you’re worried that you might find yourself getting bored with your current business model, maybe it’s time to shake things up a little. Here are a few different ideas to get you feeling inspired again.
1) Busting to share your knowledge?
You know the scenario, you’ve gotten all hyped up over something new and you’ve been cramming loads of new info into your brain for weeks. You’re fit to bursting with excitement, but who can you share this new found passion with?
Well, maybe your business could provide the perfect outlet for that knowledge.
How about creating an info product, a how-to guide, manual or blueprint? Alternatively, what about curating a list of resources, articles and websites to save people the time from having to research that topic from scratch themselves?
2) Want to connect with people?
Being a solopreneur has lots of upsides, like being able to decide on your own direction. The downside though, can be feeling a tad disconnected from others if you’re working largely in isolation.
If that feeling resonates with you, your business could offer you opportunities to work with people: from building an online community to running a forum, leading workshops to delivering webinars or offering group coaching.
3) Got an itch to make stuff?
I guess we’ve become so used to our digital online lives that we can forget about the real, physical stuff. So if you’ve been feeling the urge to get making, there’s bound to be a medium out there to scratch that itch.
From designing t-shirts to upcycling thrift store finds, carving wooden garden benches to welding steampunk sculptures, or crocheting teapot cosies to throwing mugs on a potters wheel, the choice is yours.
4) Don’t listen to the naysayers, you can do it YOUR way!
There are so many different schools of thought on how to run a business. As with everything there’s never a one-size fits all approach and mainstream small business advice is often pretty old-school, and definitely not designed for multipotentialites.
We all sometimes get caught up in the list of shoulds or must-dos that surround us.
Try going with your gut instinct as to what is, and isn’t, appropriate for you. Even if it feels like everyone is telling you that you should be doing something, if you’re really not feeling the love, there’s no point forcing yourself into it.
Keep a unifying thread or overarching theme running through all your work, and it will form a cohesive whole just fine. Now go grow that business multipotentialite-style!
How have you grown your business in line with your changing interests?