Okay guys… I have news.
So you know all the stuff we’ve been discussing– finding an overarching theme for your business? Mushing together unrelated interests to create a unique offering that no one (not even some niched-down specialist) can compete with?
Well, for the last eight months, I’ve been working one-on-one with multipotentialites to find ways of combining their interests and building communities that focus on many topics, yet still feel cohesive.
When you turn all your interests into one business, you not only remain true to your scanner nature, but you actually use your multipotentiality to fuel your business.
You can do it too
At first, I thought my ability to find connections between unrelated ideas was just something I intuitively knew how to do. But it turns out this process can actually be taught and brought out in others.
And so, after months of reverse engineering my process and then testing and tweaking it with my students, I have created a system that will allow any scanner to turn their many interests into one business. This system’s completely reproducible too.
Introducing Renaissance Business
I’ve spent the last few months slaving away over this thing and several of you have asked about it. And so, without further ado, it’s finally time to announce the book publicly…
Renaissance Business goes through the entire process of building a digital business around your interests. We start by getting all your interests, talents and budding curiosities out on paper. Then we find ways of linking them together, hunt for patterns and group together odd pairings to create one strong overarching theme.
After we’ve got your theme down, we work on how best to communicate that theme with an addictive title, tagline and design. Then we get into the more technical stuff, where I break down how to actually build your WordPress site. I include a launch checklist, so you know exactly what to do on launch day. We also discuss specific strategies for growing your community and coming up with product and service ideas.
Basically it covers the whole process from start to finish, in great detail. Oh and I made sure to throw in some motivational riffs to help you tackle the fears that arise.
Renaissance Business sort of feels like my child… I’m really proud of it. And on Sept 27, I’ll be sending her out into the world.
The Release Date: Sept 27, 2011
The official release of Renaissance Business is Sept 27, 2011 (it coincides with Puttylike’s 1st birthday!) However, I will be releasing the book to members of the puttytribe one week earlier, along with a very friendly discount.
The Puttytribe will also get additional goodies throughout the month of September: free chapters, contests, etc. I can’t give it all away now, but trust me, it’s going to be rad.
Subscribe to the newsletter for an early release, crazy discount, goodies, contests and more
If you’re not subscribed to our newsletter, you definitely want to join.
Weeeee! So excited! Thanks multipods, for all the support and for pushing me to write this beautiful monster. I have a feeling you’re really going to love it.
Renaissance Business is now available here!