I had an epiphany the other day.
As I sat down to revamp my coaching page, I suddenly realized something: my particular brand of coaching is highly specialized.
See, while I’m a total multipotentialite and have a ton of different interests, those interests all come together in one extremely customized service.
I mean, working with scanners to turn all their interests into one Renaissance Business? How many other coaches do that? It’s way more specialized than simply “life coaching” or “blog coaching” or “creativity coaching”. It’s all three, and more.
Mashing up your interests into one package
My particular brand of coaching is a total mishmash of my own background and interests. For instance, I use my love of creative brainstorming and idea synthesis to come up with overarching themes that bring together my students interests in a cohesive way. My design and marketing background helps when thinking up branding, titles and taglines. My web design skills and tech knowledge absolutely comes into play when I walk a student through actually building their site.
What’s more, my love of personal development comes through when we address any fear and resistance that arises throughout the process (it almost always does). And teaching, collaborating and empowering others? Love that stuff. And all a big part of coaching.
That’s like everything I enjoy in one activity! No wonder it’s so much fun.
The crazy thing is that when all these interests of mine come together in a neat little package, I’m left with an offering that is extremely specialized.
Whoa… Specialized… me?!
This got me thinking…
Are multipotentialites better positioned to provide specialized services than specialists?
Think about it. Someone with an interest in both yoga and music could provide yoga instruction to musicians. Someone who’s into finance and feminism, could provide financial advice that empowers women. Someone who likes video games and romance, could provide dating tips to nerds. These offerings are all far more “niche” than simply “yoga instruction” or “financial advice”.
It stands to reason, that the more interests you have, the more customized an offering you can make.
Bundling your interests and articulating your offer
The difficult part of all this is crafting your offer. How do you bring together all your interests in a way that provides a specific benefit. And how do you articulate that benefit?
It took me three attempts at writing that darn coaching page and a whole lot of soul-searching, but I think I’ve finally got my offering– my “niche” service that is both specialized and involves everything I enjoy doing.
Making it impossible for anyone to compete with you
Another great thing about mushing together your interests to provide a specialized service is that it makes it really really hard for anyone to compete with you.
Specialists can fight amongst each other to their hearts content: who’s the best social media expert out there? Ouu mee, no me, lower prices, more knowledge, 10,000 hours, blah blah blah…
Let ’em duke it out.
When your business is based on your unique multipotentialite background, it becomes impossible to duplicate. No one can be a better you, than you.
What “specialized” services can/do you offer by smooshing together your interests?
If you’d like to learn more about turning all of your interests into one business, check out Renaissance Business.
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