How to Find Your Niche as a Multi-Passionate Entrepreneur

There’s a word that is the bane of many a multipotentialite’s existence — particularly when trying to start a business. That word is “niche.”

When you’re interested in so many different things, the idea of narrowing in on one of them can feel frustrating, limiting, and just plain impossible.

My journey into the world of online business began back in 2010, when I signed up for the Internet Business Mastery Academy. I learned everything I needed to know in the academy: how to create digital products, what email marketing service to sign up for, how to write a blog post, how to grow a community… It was comprehensive and the information was gold. I still use what I learned every day in my business.

But there was one lesson that I struggled with. The module where we had to choose a niche. Always the rebel, I decided to make “not choosing” my niche, and continued along to the next lesson.

Fast forward five years…

I learned that Jason and Jeremy, the creators of IBMA had come out with a new course specifically for “those who have trouble narrowing in on their niche” (i.e. multipotentialites). Considering how fantastic their other training was, I was dying to learn more.

Jason Van Orden was kind enough to jump on a Skype call with me and give me a little preview of their approach. I think you’ll find it really fascinating.