Posts Tagged with "building a community"

It’s Cool to Be a Geek! How Rami Smooshed Together his Interests in Video Games and Dating

Thursday, September 22, 2011

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It’s Cool to Be a Geek! How Rami Smooshed Together his Interests in Video Games and Dating

There’s something about this story that really tugs at my heart. When I first met Rami in 2004, he was a harmless, lovable nerd with a creative streak– a video game champion who studied kung fu and played the harp. He was a sweet guy, but definitely not what I’d call a chick magnet… We […]

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Renaissance Biz Case Study: Bringing Together Family, Natural Health and Photography + What Makes a Good Name?

Monday, September 19, 2011

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Renaissance Biz Case Study: Bringing Together Family, Natural Health and Photography + What Makes a Good Name?

“Most of the ‘mommy blogs’ out there are so hokey…” was the gist of her argument (I’m paraphrasing), “and the food and recipe blogs tend to be restrictive– a “one size fits all” approach where you impose a healthy lifestyle on yourself and your family. I’m more interested in experimenting as a family,” she added. […]

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Why Some Websites Are Addictive and Others Feel Lame (aka the Secret Behind a Killer Brand)

Thursday, September 15, 2011

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Why Some Websites Are Addictive and Others Feel Lame (aka the Secret Behind a Killer Brand)

Whenever I’m in New York, I like strolling through my old neighbourhood of Park Slope, Brooklyn. I spent the summer of 2007 living there and it really does feel like a second (or third, now) home. I had a 24 hour layover in the city a few weeks ago, and stopped by Gorilla Coffee on […]

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Renaissance Business Case Study: the Web Designer, Filmmaker, Entrepreneur, Activist

Monday, September 12, 2011

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Renaissance Business Case Study: the Web Designer, Filmmaker, Entrepreneur, Activist

When I first met Brian Gerald, he had half a dozen different websites. There was the site where he wrote about theology, activism and queer rights, the site where he offered his web development services, the lifestyle design blog, the self-promotional website, and a few others I can’t recall. It was as if his scanner […]

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Can’t Settle on a Niche for Your Business? Not a Problem

Thursday, September 8, 2011

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Can’t Settle on a Niche for Your Business? Not a Problem

She came to me with a long list. It included everything from guitar to history to classic cars to health and wellness to comedy, education, sports, screenwriting, poetry… “I have a lot of interests,” she warned. “It might be impossible to fit all of these into one business…” “Lets give it a shot,” I replied. […]

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The Reason Nobody’s Hiring You (and What To Do About It)

Monday, September 5, 2011

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The Reason Nobody’s Hiring You (and What To Do About It)

Lets say you're a consultant, a nutritionist, web designer, babysitter or some other service professional. You decide to promote yourself online in order to attract more clients. You might be well-established in your geographic area or among a small group of people, but to the wider world, your name is relatively unknown.

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Holy Cow… She’s Releasing a Book!

Thursday, August 25, 2011

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Holy Cow… She’s Releasing a Book!

Okay guys… I have news. So you know all the stuff we’ve been discussing– finding an overarching theme for your business? Mushing together unrelated interests to create a unique offering that no one (not even some niched-down specialist) can compete with? Well, for the last eight months, I’ve been working one-on-one with multipotentialites to find […]

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Does Having a Diverse Background Make You More “Specialized” Than Even… A Specialist?!

Thursday, August 11, 2011

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Does Having a Diverse Background Make You More “Specialized” Than Even… A Specialist?!

I had a major epiphany the other day. As I sat down to revamp my coaching page, I suddenly realized something: my particular brand of coaching is highly specialized. (Specialized? Blasphemy!!) See, while I’m a total multipotentialite and have a ton of different interests, those interests all come together in one extremely customized service. I […]

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