How to Start Blogging as a Multipotentialite
Photo courtesy of Marco Raaphorst.

How to Start Blogging as a Multipotentialite

Written by Bev Webb

Topics: Blog-Based Business

These days, a lot of multipotentialites have blogs. Many of us have more than one.

We tend to use them to express our passion and knowledge about different topics and to play with our ideas to see where they take us. If you don’t already have a blog, you’ve probably at least thought about starting one.

Unfortunately, multipotentialites face more hurdles than most people when it comes to setting up a new blog.

As well as having to get to grips with the technical side of things, we have to figure out what we’re going to write about and which medium we’re going to use. While, for most people, topic and medium are no brainers, for us, it can be hard to know where to start.

Here are a few tips to help you get started with blogging, whether or not you know what you want your blog to be about.

Choosing Your Subject Matter

1) Create a scratch list

Start by creating a scratch list of topics that represent the range of interests you intend covering on your blog. Ask yourself:

  • What’s my overarching theme?
  • How do the different topics link together or complement each other?
  • Is there a dominant topic or are all my topics more or less equal in importance?

Get a sense of what you’re going to write about or who your audience is going to be. If you’ve got a huge list of topics, look for a broader theme, perspective, philosophy, or lens that you can look at those topics with.

If you’re still unsure about the topic, just get started and come back to this stage once you’ve got some blog posts under your belt.

2) Check you’ve covered your main subjects

Once you have a scratch list, do a quick check to make sure you’ve covered of all the main topics you’d like to write about. Refer back to your overarching theme. Will the range of blog post ideas give a visitor to your website a good feel for your subject matter? Does the content feel cohesive?

3) Choose your medium

You don’t have to stick to just writing on your blog. You could use a particular medium to explore some of your other interests. For example, if your blog were about travelling, graphic design, and learning languages, you could use graphic design as a medium to create infographics about travelling and languages, rather than needing to write about design too.

If writing isn’t your thing, use video, audio, illustration, or any other form of communication that you can think of. Whatever you do, just make sure that it’s something you enjoy, otherwise you’ll lose interest in your blog.

4) Vary the medium

Think about mixing and matching the types of blog posts you create. You could alternate between written posts, infographics, photographs, videos, podcasts and how-to guides, for example. Adding in a bit of variety can help to satisfy your multipotentialite desire for new experiences and stop you getting bored too quickly.

Also think about the purpose of your blog. What’s in it for you and what’s in it for your readers? If you want to blog mostly for yourself, you could make your blog more of a personal journal. If you want to appeal to an audience or start a blog-based business, think about how you might create content that will entertain or provide value for your readers.

5) Draft working titles for posts

You might want to note down some rough ideas for the titles of your blog posts. Don’t worry about making the titles clever or snappy, as you can always refine them later. The job of a working title is to provide you with a prompt, so when you start to create the post, you know which points to include.

Managing your Blogging Schedule

1) Write a back catalogue

Whether you’re getting ready to launch a personal blog or your new business, you’ll want to write a selection of posts to populate your site. Remember to set aside enough time for writing, along with all those other tasks you’ll be busy with!

If you can, try to build up a bank of blog posts when things are quiet or when you have some unexpected free time. Despite the best made plans, there are always things that crop up in life that mean you don’t have a chance to write for a few weeks. This is when having a back catalogue of posts is invaluable.

2) Create a blogging schedule

Writing blog posts does take time and, as we all know, there’s nothing quite like a deadline to spur you on, so consider putting together a schedule of posts and noting the dates you want to publish on. Until you find your own blogging rhythm – the frequency of blogging that suits you best – you’ll got your schedule to keep you on track.

Pitfalls to Avoid

Pitfall #1: Overcommitting your time

In the early days of any blog or business, it’s hard to strike a balance. Either you don’t have as much time as you’d like to put into writing, or you’re putting all your time into writing and nothing else.

While blogging can be an important part of exploring your interests or promoting your business, if it’s preventing you from getting around to doing other important tasks, you need to rein it in.

Pitfall #2: Being too ambitious with your blogging schedule

It can be easy to underestimate how much time writing blog posts and running your business will take you. Try not to make any promises, either to yourself or your audience, that you might not be able to keep. Maybe steer clear of putting “Get daily updates from me” on your site until you know whether or not that will be achievable (and enjoyable)!

Over to you!

Do you have a blog? What strategies did you use when you were first getting started?

bevBev is an artist, creativity coach and founder of Kickass Creatives, a website offering practical support to frustrated creatives. She’s over 20 years of working in the arts: experimenting with everything from performing in a fire circus and managing a hiphop dance company, through to web consultancy and jewellery design. Bev is passionate about using her experience to enable others to fully develop (rather than hide) their multitude of talents too. Connect with her on Twitter @creativekickass.

16 Comments

  1. Eric C says:

    Great info!
    I’m in the process of revamping my blog this month. I plan to redesign the blog itself and get a 10-12 posts written to be ahead of the game after the relaunch.

    • Bev Webb says:

      Hey Eric
      Yep, great idea to get ahead of the game if you can. Good luck with your relaunch – hope it goes really well. :)

  2. Kyndel says:

    Found this quite useful. I’m going to make that list and also start using a blogging schedule.

    • Bev Webb says:

      Hi Kyndel
      Glad to be of help :) Lists and schedules definitely help to give your blogging activity a plan you can work and means you can break it all down into manageable, scheduled chunks.

  3. Milena says:

    So true. I had more different categories on my blog and I have promised myself to write twice a week, because it made sense and was a good pace. I wanted it to be diverse and interesting too. And it took me forever to start it, pile up the posts and do everything. I published it recently, but changed my ambitious plan to once a week. It’s so much easier!

    I enjoyed this post, thanks.

    • Bev Webb says:

      Hey Milena!
      Yes! I too know how easy it is to be a little over ambitious. It becomes the blog running you, rather than the other way around!!!! :)

  4. This is a brilliant post, EXACTLY what I needed. My blog keeps changing as and when I think of things, but I can’t get it exactly right.

    • Bev Webb says:

      Hi Catherine
      Sounds like this post is pretty timely, eh? Blogs do change and evolve – I kind of think of it as being a bit like the out pouring of the inner workings of the mind. It’s good to explore and see where it takes you. have you got an overarching theme which encompasses all of the things you cover? That can help consolidate and make a varied blog feel like all the different subjects belong together. :)

  5. Anissa says:

    This article is so timely. I love synchronicity. I’ve been swirling for months about getting a blog up and going AND about what the heck to narrow in on (hate this part). I finally just started writing some drafts to have a back catalogue for when I finally hit the ‘launch’ button. Then there’s the technical side of WordPress that’s got me totally flummoxed. But alas, this article is so helpful and now I don’t feel so alone in my Multipotentialite spin-out. There is structure to be found, even in the chaos. (sigh)
    This is my first comment on the Puttylike blog, but I read it faithfully (and send my multipotentialite clients and friends to it). Thank you, Emilie (and Bev, and team)!

    • Bev Webb says:

      Hi Anissa
      Your never alone in a multipotentialite swirl – there’re always plenty of us who are in that place too! I like the idea of structured chaos. It ‘s an ongoing process looking at the common thread that runs through the “chaos” but there usually is a theme/approach which unites it all together. :)

  6. Debi says:

    I have so much to learn. I read all the post and see that each post gives such structured identity to the person/author. Words are the most difficult form of communication for me. This site challenges me in that it’s culture encourages a life without fear. Freedom from the need for validation yet validation is provided. All this is true for me as I have lived a life in secret thinking that I would only add to the chaos. I have survived beyond a need to be validated therefore embrace validation through the awareness of my existence outside of ‘ myself’. Intrinsic motivation in collaboration with the extrinsic motivations provides a personal challenge of intimacy within oneself than transcends one to what has been and what will always be …this awareness is experienced in the present,moreso, in the moment. Yep, I can put one more label on the list that describes the structure of my own personal experience. Multipotentialite….thank you Emily for bringing to us whatever it was that brought you here. I’m working on my overarching theme. What a wonderful experience.

  7. Pamela Williams says:

    Thank you, Bev. What a gem you are! I put this on my desktop to help me sort thru and clarify. You have given me a place to start and I don’t feel so afraid. Just having joined the Tribe, I feel a bit like a kid in the candy store. For so long I have been out here thrashing, crashing, and fumbling all alone. I turned 60 in January and joining PuddyTribe was my best gift.

    • Bev Webb says:

      Hi Pamela
      Welcome to Puttylike and the tribe! I love your description of “thrashing, crashing and fumbling” – sums it all up so well. I’m sure everything will start to fall into place now you know what was behind all the seeming “chaos” – you’ll soon be going from strength to strength with your multipotentiality. :)

  8. Deepti Datt says:

    Hi everybody, requesting some guidance here: can anyone suggest a free wordpress theme that would work well for us multis? I began my blog at civilianaire recently – and very quickly find myself flummoxed with the format – I’m using various mediums (writing sometimes lengthy blogs, images, videos and gifs) much appreciate any suggestions! Thanks from Goa, India